“It’s defining people in every part of their lives, from what they watch on a daily basis…” It would be odd if a basketball player was given a lifetime achievement award at a football competition, but esports retains an interconnected history, even if every game boasts a disparate fanbase.
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The deal not only covers all major esports brands (ESL Pro League, ESL One, and the Intel Extreme Masters), but in 2015 made paysafecard the payment method for the merchandising outlet ESL Shop, and esports competition platforms ESEA and ESL Play.įor ESL One Cologne, the most prominent on-stage moment was the “paysafecard Hall of Fame,” in which South Korean Warcraft III player Jang “Moon” Jae-ho was welcomed into an esteemed club of fellow professionals. In February of this year, ESL and paysafecard renewed their ongoing partnership. For the sponsors, the tournament atmosphere vastly outweighs the game’s political imagery, while both the high turnout and history of the event itself offer plenty of advertising real estate for organizer ESL to parse out.ĭuring the event, The Esports Observer interviewed several marketing representatives about their brand activations at ESL One Cologne, and their thoughts on esports as a continuously evolving avenue for visibility with millennials. The “Cathedral of Counter-Strike ” is a term first coined by esports host Paul “Redeye” Chaloner, and summarizes the oddly evangelical feel of so many gathering to watch a first-person shooter (FPS) game. Along with its fourth sell out crowd, ESL One Cologne 2019 welcomed 12 commercial brands into the German city’s Lanxess arena.